EMMY, CANNES, AND CLIO-WINNING WORK ACROSS BRANDS OF ALL SHAPES AND SIZES
FX Networks
Behind The Scenes & Promos
Dream House’s production arm works regularly with FX Networks, developing promotional material for it’s linear TV shows, being one of only a small handful of companies to win an Emmy Award for promotional material. We are experts in creating promotional content that doesn’t feel like promotional content, driving organic viewership to compliment paid media.
Our Role:
Creative Direction
Content Production
Winner:
Emmy Win: The People v. O. J. Simpson: American Crime Story
Emmy Nomination: Pose
Old Spice
Commercial Production
We produced multiple spots for Old Spice against their brand platform direction. Our effort was to create themes that are universally relevant to their target consumer and work with our exclusive roster of commercial directors to bring the work to life through commercial direction and production.
Our Role:
Content Production
Art Hotels
PR-Worthy Activation
A highly-awarded hotel promotion where we challenged guests to steal a Banksy that was hanging in the hotel lobby. To partake in the art heist they had to ‘Stay the night to steal the art.’ If you could get it out without getting caught, it was yours to keep. Journalists and even tennis legend Serena Williams tried to steal it.
The hotel was booked out for a slow summer period and gained millions of dollars in earned impressions globally.
Our Role:
Creative Direction
Winner:
Cannes Lions, Clio, New York Festivals, Effies, D&AD and more.
Craft Brewers Association
PR-Worthy Product Innovation
Big macro beers have been in the news a lot lately with their billion dollar mergers and corporate buyouts. To bring attention to small breweries we organized our own merger. We united every craft brewery in the country with a single beer, and put all 4490 of their names right on the can. It's the biggest small beer ever made. It was sold in 50 states across the US, eventually selling out. The original brief from client was to create a poster for Craft Beer Week, but we turned the annual event into a movement, supported by a product line to unite Craft Brewers and fans across the country.
Our Role:
Creative Direction
VW x Comedy Bang Bang
In-Show Branded Content
Bringing together Volkswagen and Comedy Bang Bang, we created content designed to live within a linear show format, creating a branded content experience that consumers actually want to watch.
Our Role:
Content Production
Creative Direction
Football Federation of Australia
360 Brand Positioning & Campaign